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 THE TAILGATER

 The Monthly Tailgating Webzine

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Volume 7, Issue 5, May 2008

TAILGATING RESOURCE CENTER

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TheTailgater.com Privacy Statement

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Why subscribe?
TheTailgater.com is in no way affiliated with the NFL, the NCAA, NASCAR or any other organization whose fans we cover on a news-related basis. The editorials, stories, contests, forum opinions and features are not endorsed by, or do they in any way reflect, the opinions and/or positions of the NFL, the NCAA, NASCAR or any other organization that we cover and are the property of TheTailgater.com or the original creator.

This site is an e-commerce, information and entertainment site.

TheTailgater.com recognizes the confidentiality of information that may be disclosed by subscribers in registering or making purchases from our web site and we are firmly committed to protecting your privacy. The following discloses our information gathering and dissemination practices for this site:

Overview

The personal, private information provided to TheTailgater.com by individual subscribers is not provided to unrelated third parties except in rare cases involving possible violations of our use policies or legal statutes. We do collect some data, always with your knowledge and consent that is used to fulfill orders and otherwise enhance content to better meet the needs of our users.

Under no circumstances will TheTailgater.com share with any other party your personal information. Demographic information collected through on-site user surveys may be used in aggregate statistical form to attract potential sponsors.

The specifics of our Privacy Policy are best described in the answers to the following Frequently Asked Questions:

Does TheTailgater.com ask for personal information?

Yes. TheTailgater.com asks for your name, e-mail address and other limited personal information when you sign up as a subscriber and/or make purchases at the TheTailgater.com Equipment Shop or Apparel Shop. Most of this information may be entered at your discretion. We may ask for similar information at other times, such as when you enter sweepstakes or other promotions sponsored by TheTailgater.com and/or our many partners.

How Does TheTailgater.com use my personal information?

Our goal is to provide you with the most personalized, relevant, user-friendly web experience possible. The primary use of all your personal information is to efficiently provide you with relevant information.

TheTailgater.com will also use subscriber information to let you know about new features or other offers of interest from TheTailgater.com, or to address customer service needs and requests.

In distributing advertiser or sponsor messages, the advertiser never has access to individual subscriber information. TheTailgater.com does not sell, rent or otherwise distribute the personal information you provide us to these advertisers. Advertisers simply provide an insertion order for the advertising message and TheTailgater.com then displays the ad to appropriate users based on the criteria specified in the order.

Does TheTailgater.com request or require any personal financial information?

To facilitate payment and fulfillment for purchases at the TheTailgater.com Equipment Shop and Apparel Shop, TheTailgater.com may request personal credit card or debit card information.

Will TheTailgater.com disclose any of my personal information to third parties?

TheTailgater.com will not disclose any of your personal information, except with your knowledge and consent as described in this policy or as may be required by law, or to protect the rights or property of TheTailgater.com.

Circumstances where limited personal information may be disclosed are specifically described when the data is collected in the rules of sweepstakes or other promotions. So in all cases you control what, if any, information you disclose.

TheTailgater.com reserves the right to disclose aggregated user statistics, such as "45% of our users are female" or "47% of our users earn $50,000 or more per year" in order to describe our services to prospective partners, advertisers and other third parties. Under protection of confidentiality agreements, TheTailgater.com may match common user information, such as name, address and phone number with third party data to avoid duplication and prevent errors.

Additionally, if you click away from TheTailgater.com to visit the site of any third party advertiser or sponsor, you may be asked for your credit card or other personal information in order to purchase or use products and services offered. These companies have their own privacy and data collection practices. TheTailgater.com has no responsibility or liability for these independent policies. You should therefore review their privacy policies carefully if you have concerns about how your information may be used.

Will TheTailgater.com use my information for direct mailings?

Only at your option. TheTailgater.com will send e-mail messages to advise members when a new issue or new information has been posted to the Web site or to announce special product and service offerings that we feel may be of interest to you. If you do not want to receive such mailings, you may opt out at any time by using the unsubscribe instructions listed in the e-mail.

Does TheTailgater.com use "IP Addresses" and cookies?

IP Addresses: We may use your IP address to help diagnose problems with our server, and to administer our Web site. Your IP address is also used to gather broad demographic information such as geographic distribution of our members.

Cookies: Contrary to popular myth, cookies do not extract private or personal information from your computer’s memory, but rather, record only information you volunteer to us upon registering or visiting the site. Cookies are tiny files placed onto the hard drive of your computer when you register at our Web site that enable our server to recognize or "remember" who you are each time you return. At this time TheTailgater.com does not make use of Cookies. TheTailgater.com may in the future make limited use of cookies to deliver content specific to your interests. For instance they may be used to retain your personal preferences or hold session information for a "shopping basket."

Advertiser Cookies: TheTailgater.com does post third party advertising banners on some of our pages. These ads may contain cookies used primarily to provide data to the advertiser about where visitors are coming from. While we do use cookies in other parts of our Web site as explained above, cookies received with banner ads may or may not be collected by our company or be under our control.

What else should I know about privacy?

The following encapsulates a few key issues mentioned in context above.

Subscriber Profiles

Demographic data is collected at our site at the users’ option. This information may include age and gender and other personal preferences that can be viewed and tabulated for use in marketing TheTailgater.com to advertisers and others. In no case is personal information given or sold to third parties. TheTailgater.com controls the distribution of ALL information at the site.

Contests & Promotions

TheTailgater.com may occasionally run contests or other special promotions on our site in which we ask members or visitors for contact information (like an e-mail address) or demographic information (like a zip code, age, or income level). We use this data to send users promotional material about our company or our partners. At any time, users may opt-out of receiving future mailings of this kind, or simply decline to take part in the promotions.

Contacting the Web site

If you have any questions about this privacy statement, the practices of this site, or your dealings with this web site, you can contact Tailgate Media at 252 Orchard Street, Westfield, NJ 07090.  Phone: 908-249-3553

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